ManageMowed Newsletter
Check out the new dynamic newsletter, get behind the new vision for growth, and get in the mowed to win.
What’s MowMentum?
MowMentum - it’s not just a made up word here at ManageMowed, we define it as OUR action platform for forward progress.
And in case you haven’t noticed, there has been a lot of forward progress happening this year at HQ.
Starting with this rebranded newsletter, our brand is going through a refresh.
We are adding new tools and content like our Podcast “In the Mowed” that will help elevate our brand on a national level and new sales tools to enable and empower our Zee’s.
We are implementing our 90 day MowMentum sales coaching program run by Barry, and additionally, powerful new sales focused tools are currently being tested right now which are designed to help you drive more qualified leads and generate new sales which ultimately will increase gross revenues to your bottom line.
On the operational side, we are working with our partner ServiceMinder to bring new capabilities like direct billing, helping your business be more efficient and spending less time in the office and more time out in the field.
You should see some of these new features rolled out in the very near future. Finally, on our franchise development side, we have significant MowMentum with a healthy pipeline of new franchisees prospects and onboarding our new location in Florida.
Lastly, we hope you, our valued Zee’s will take notice of the actions and forward progress being made so we can continue to build “MowMentum” together.

Stay In The Mowed,

Pete & James
Brand Fund Initiatives in Testing
New Email Follow Up Campaigns - testing
These initiatives are aimed at improving customer engagement and increasing conversion rates. By implementing targeted email follow-up campaigns, we can nurture leads and provide them with relevant information to drive sales. Our goal is to optimize the customer journey and maximize the return on investment for our Zee’s.
New Google PPC Ads & Refreshed SEO App
These new initiatives will enhance our online visibility and drive more traffic to our website. By leveraging Google PPC ads and refreshing our SEO approach, we can improve our search engine rankings and capture the attention of potential customers. These strategies will help us reach a wider audience and generate more leads for our franchisees.
AI AutoDialer Sales Agent
Introducing the AI AutoDialer Sales Agent, a cutting-edge technology that we hope will revolutionize our sales process. With its advanced algorithms and artificial intelligence capabilities, this sales agent will automate the outreach efforts and streamline the lead qualification process for our sales team. By using this innovative tool, we aim to increase efficiency and productivity, ultimately driving more sales for our Zee's.
Mowmentum Success Coaching
Excerpt from the new 90 Day Momentum Success Journal
Day 1: Begin with the End in Mind
Congratulations and welcome.
Over the next 90 days, we'll embark on an incredible adventure together. As your coach, friend, mentor, cheerleader, and guide, I'll use this workbook to challenge your thinking, help you clarify your beliefs, define your actions, and ultimately help you establish the new habits, routines, and rituals that will transform you into a successful ManageMowed franchise owner.
The rules are simple: every Monday-Friday, over the next 90 days, we're going to spend 5-15 minutes on making your business outcomes a reality. We'll call this time your "Daily Discipline". It's where you'll find clarity, get focused, and figure out how to elevate your ManageMowed franchise.
Here's what you'll do each day: (total time 5-15 minutes)
  1. Read the coaching for the day (1-2 minutes)
  1. Journal (think on paper) (3-10 minutes)
  1. Identify 1 or 2 actions you will take that day (1-3 minutes)
Accomplishing something great comes from stacking lots of small wins! If you want to grow your ManageMowed franchise, establishing a Daily Discipline is the #1 way to elevate & optimize your business.
Don't think of this as optional; make it a non-negotiable part of your work week. Today we'll spend time getting clear on what you really want - what are the specific outcomes you'd like to achieve in the next 90 days?
Focus on two critical areas: securing reliable vendors (independent contractors) and winning commercial landscaping clients.
JOURNAL PROMPT: Begin with the end in mind - think big. Envision your ManageMowed franchise 90 days from now. How many vendors have you partnered with? How many commercial clients have you secured? What does your weekly revenue look like? Write down your specific, measurable goals for vendors, clients, and revenue.
METRICS & GOALS: 2 BIDS A DAY
"Success is the sum of small efforts, repeated day in and day out."
Best Practice for Managing Your Account Manager: Use a List or the Daily Tracker
Managing Account Managers
Chatting with Franchise Owner on the East Coast trip, we learned about Christy's best practices in Richmond, VA for staying on top of their Account Manager's day-to-day:
Mulch Enhancements
HOW MUCH MULCH?
As we are all doing lots of Enhancements this time of year, the topic came up of how to visualize how much a
yard or two of mulch actually is? Check out the snippet below. A standard Ford F-150 truck, which are all over the place, can hold
about 2 yards of mulch/material. That’s a good way to get a picture of it. Happy enhancing everybody!
THE VALUE OF REGULAR MEETINGS

1

Weekly Team Meetings
Our Edmonds and Portland teams come together every Wednesday morning for a lively team meeting. We're thrilled that both Kristin and Drew could join in person, while Steve and Aaron from Portland join via Teams.

2

Staying Connected
These face-to-face gatherings are invaluable, as most of us are out meeting clients and vendors throughout the day. We use this time to celebrate wins, discuss new vendor needs, review ServiceMinder usage, and tackle any collections efforts.

3

Encouraging Open Dialogue
We'd encourage all of you to have similar weekly meetings with your Account Managers or Account Manager Assistants. The open dialogue and in-person interactions are so much more rewarding than email or video calls alone.

4

Add a Standing Meeting
What standing meeting will you be adding to your calendar - it could be weekly or every other week, but having a regular touch base is key to high performing teams.
SMALL WINS MATTER: WORK YOUR PIPELINE DAILY
We encourage you all to keep building your sales pipeline with all sizes of projects…
A sale is a sale, no matter the size, and is to be celebrated! The bigger sales, we’ve found, can often have a longer sales cycle, so to offset the time it takes to close them, constantly bidding out small to medium size proposals is a great balance.
Get fired up to find the low hanging projects that can get approved quickly, be completed quickly, and get you paid!
KRISTIN IS OFFICIALLY IN TRAINING
As our first new launch of the year, we had a great time working with Kristin and focusing on on-site training.
It's great to have the added time perspective since our last trainings, and we left it feeling pumped up and full of purpose!
Our themes were focusing on instilling COMPETENCE and CONFIDENCE.
Looking forward to working together with Kristin and the entire system as each of our businesses continue to grow and grow!
LISTEN TO IN THE MOWED